A clothing company founded in 1933 by René Lacoste in Paris, France.
Lacoste was founded by tennis player Rene Lacoste with Andre Gillier in 1933. The tennis player was nicknamed "Le Crocodile" by the American press during the Davis Cup in 1927, because of a bet worth a crocodile folder. The animal eventually became the symbol of the brand.
In 1963, René Lacoste passed control of the brand to his son, Bernard Lacoste.
From the 90s the popularity of Lacoste was in decline until the French designer Christophe Lemaire has taken the creative direction of Lacoste, he modernized the brand, maintaining the style created by René Lacoste.
In 2005, almost 50 million Lacoste products were sold in over 100 countries. This fact is also due to contracts that Lacoste has made several tennis players to represent the brand, such as American Andy Roddick, the Swiss Stanislas Wawrinka, the Canadian Milos Raonic, the retired tennis player French Fabrice Santoro and fellow Frenchman Richard Gasquet.
No products for this manufacturer.